Below is my slide deck from the PRIA 08 Annual Conference event in Fremantle, Perth, Western Australia.
It was a short session, just 30 minutes, so I whisked through it in 25 and left room for questions, of which there were quite a few (and at coffee afterwards too).
The crux of this presentation was to focus on the opportunities presented by social media. At the PRiNZ event back in May, some attendees said they found the current comms/media landscape scary. But there's really little point in being worried and retreating. You have to take the bull by the horns if you want to stay at the front of the pack.
Focus on some of the amazing things you can do now with all the forms and levels of communication available, not the bad stuff you're worried could happen.
I also skimmed over the point of professional communications having an increasing image problem, with trust in "formal" communication being lower than ever before and a lot of work to be done in becoming a "new communicator" ("The New Communicator" being the tagline of the conference). SNCR's Jennifer Clune covered this aspect in some detail earlier in the day. A broader review of day one is to come later.
NB: This was a presentation I did on behalf of Melcrum, as it was organised while still working there. I am now of course working at Step Two Designs.
