I discovered this two-day conference on Intranet 2.0 and Taxonomies 2.0 a little late (they'd already filled the agenda), but was pleased to hear from one of the Key Forums organisers saying a spot had come up and could I step in.
Absolutely.
On day 2, Thursday 30 October, I'll be exploring the topic of getting support for social media initiatives within organisations. Not overly taxonomical, but highly topical, and something I've written about several times before. Details on the rest of the conference are below.
My presentation will include stuff on tactics, strategies and examples on what the main blocks are to success, who you need to get on board and how you can find them, data to back up some points and more.
Of course, risk taking - large or small - can figure in this. Euan Semple explains in his case study on the BBC, "I knew most of the people who could fire me and I took the chance".
While rarely on the scale of a world-famous media broadcaster, you hear similar stories quite regularly. People pushing back against top down, strangulating internal communication systems and eroding them from within (or maybe the edge dissolving the centre?).
As is the case with almost every presentation I have ever done on social media, the focus ultimately comes down to the shifting of perspectives: from fear to opportunity and the understanding that improved communication, in any shape or form, will never be a fad.
Key Forums Intranet 2.0/Taxonomies 2.0 details.
29-30 October 2008
North Sydney Harbourview Hotel
17 Blue Street, North Sydney
NSW 2060, Australia
Tel: +61 (0)2 9436 4255
enquiries@keyforums.com.au
