Below is a Slideshare of yesterday's presentation at the Key Forums Taxonomies 2.0 event in North Sydney. It was a small event, only about 13 people left for the last slot that I was occupying, and only a couple more present when I got there at about 1.45pm.
After several sessions on Taxonomies, a presentation on "Gaining buy-in for social media" was an interesting way to end the day. It seemed to go down well for at least a few people, with some good interaction and comments.
The thrust of my presentation was on focusing on your champions, not over-selling the benefits (especially at the moment when there's plenty of social media fatigue), and demonstrating that you can actually build an ROI case, despite lots of people saying it's too hard or you shouldn't try.
There's lots more, but take a look at the slides and if there's something that piques your interest and needs further explaining, let me know.
