Your intranet isn't an internal version of the web

 This week's Social Media and Intranets Newsletter stems from my day yesterday at the Online Social Networking and Business Collaboration World conference. As said, I was struck yesterday by one significant thought: how much the web - and its numerous trends that dissipate as quickly as they appear - is different compared to a typical intranet.

It might seem obvious, but it's an important consideration because we're often told that "What happens on the web happens on the intranet". It's true to a certain extent - the technologies filter through in various ways - but the dynamics of the two environments are poles apart, and subsequently the way tools and technologies are used can be poles apart too.

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