Putting Enterprise 2.0 into perspective

Dominique Turcq has written a timely post about the reality of Enterprise 2.0:

"Let’s be realistic, Enterprise 2.0 seen as the sole center of the management revolution is a fallacy, the revolution happening to the enterprise is much more interesting than just the part of it related to web 2.0 elements"

I'm not quite sure about the management revolution, but I do agree and have felt for a long time that the idea of social tools/enterprise 2.0 in themselves revolutionising a business is conceptual and often plays out as idealogical B/S.