TabCorp intranet manager and Sydney ILF member, Peter Richards (@peter_richards) has started a blog post series on 5 tips to create a successful intranet. His first post is on giving the intranet a strong brand:
There always seems to be a debate on whether to give the Intranet a name or not. From my experience I think it is essential that the Intranet has a name and an individual design that differentiates it from any other company website or information sources. The name along with the design become your Intranet Brand.
I agree with Peter, I think the intranet brand needs to be strong, to differentiate from the main corporate website, differentiate its content and encapsulate the essence of a purpose built, employee-focused site. There's some good and far-ranging thoughts on whether this will always be the case, but for now it's sound sense.
Also see Starting to define an intranet brand by James and the excellent "Boris the intranet" case study from City of Casey in Victoria.
