In tune with the current research I'm working on with them looking into social media and internal communication, the Melcrum team are focusing on the topic in a number of ways this year, notably with a major social media conference taking place in London in a couple of weeks (9-10 February 2010).
Ahead of the event, Melcrum have teamed up with iPadio, a smart 'live phonecasting and social media service' to stream phone interviews with conference speakers.
The first set of interviews feature Euan Semple, Lee Bryant, Louise McGregor from ING and Helen Farrar from Virgin Media.
Euan's interview is below, and check out the others over at iPadio. For full details of the confernece, head over to the Melcrum site.
